Windows Phone 7

Windows Phone 7 was unveiled at World Mobile Conference last week. Since 2006, Microsoft has been struggling with its mobile market, losing much of its former market-share to Blackberry(RIM), Android, and of course the iPhone. So whats new about Windows Phone 7? Practically everything. The biggest change according to Joe Belfiore, the vice president of Windows Phone program management, is “a shift in focus from buisness and enterprise users to end users”. So, what does this mean? Basically a more customizable, better-looking UI, more features everyday people want, and close integration with social networking. Windows phone 7 aggregates many services together into hubs like pictures, music, mail, etc. It integrates things like Facebook, Twitter, Myspace, Live, Gmail, etc. to pull all the relevant information into that hub. For example in the pictures hub there would be your Facebook pictures, camera pictures, Myspace pictures, Flikr pictures, etc. The UI is also completely different, and is reminiscent of the Zune/Windows Media Center kinetic text look.

Windows Phone 7 Applications Menu

So is all this going to rekindle Microsoft’s smartphone market share? Will it change the mobile market for years to come? One thing is for sure though, it’s re-instilled my faith in Microsoft in the mobile market. We’ll see how things really are when “Holiday 2010″ rolls around.